The world of design is about finding the right balance: ideas, visual graphics, enjoyable experiences, and effective communication all working harmoniously.

I am an innovative product designer with expertise in user experience and interface design and passionate about finding the right solutions to problems. I have a proven track record in Art Direction, developing strategies with national recognition.

I was born in Israel, grew up in South Africa and cut my design teeth in New York City, USA. This allowed me to experience different cultures, meet incredible and talented people, and create unforgettable memories. As a designer, I use these experiences to bring a global, balanced and human approach to solving complex design problems.